ADN Digital

Urban art has always been defined by its presence in public spaces — its essence lies in being accessible, visible, and part of the collective experience. With the advent of the digital age, it is expanding into new realms. This exhibition examines how digital tools and platforms are reshaping urban art, transforming the ways it is created, experienced, shared, and owned.

We invite you to first step into the world of social media as the new public space. Platforms like Instagram and TikTok are the modern agoras, where anyone can connect with art, express opinions, and participate in public dialogue. Here, urban art finds new visibility, by not being restricted to physical spaces and reaching a global, digital audience. We question: how do digital spaces reshape our experience of art? Do they offer a deeper connection, or is it just another surface-level engagement?

In the next section, you will discover in what way new tools are expanding creative possibilities. Today’s urban artists blend traditional techniques with cutting-edge technologies — such as augmented reality, virtual reality, and animation. What was once a fleeting image on a wall can now be animated, reimagined, and preserved. These technologies breathe new life into urban art, enabling it to reach wider audiences, engage more interactively, and endure long after the physical work fades.

Finally, we explore the changing nature of ownership in urban art. With the rise of NFTs and blockchain, digital art has entered a new phase — one where ownership is no longer confined to the physical realm. Artists can now create, sell, and preserve their works in digital form, allowing collectors to own pieces of urban art that once existed only temporarily in the public sphere. This shift is redefining what it means to own and experience art in the digital age.